Five posts that carry a sale from announcement to thank-you. Hit Copy, paste into Facebook, and swap every [BRACKET] for your details.
📸 The one rule that matters: post 10 or more photos with your announcement, and lead with your best items. Photos are what fill the driveway — a post with no pictures gets scrolled past. Natural light, clear background, best pieces first.
Post 1 · 5–7 days out
Sale announcement
🏡 ESTATE SALE THIS WEEKEND — [NEIGHBORHOOD / AREA]
[BUSINESS NAME] is running a full estate sale — a whole household of furniture, [CATEGORY], [CATEGORY], and more, all priced to sell.
📅 [DAYS], [DATES]
🕗 [HOURS]
📍 [GENERAL AREA — cross streets or neighborhood. Full address posted in comments / released the morning of.]
Featured this weekend:
• [BEST ITEM]
• [BEST ITEM]
• [BEST ITEM]
Cash and cards welcome. [SALE RULE — e.g. numbered tickets at the door, no early birds]. Come see us!
Attach 10+ photos before you post — best items first.
Post 2 · the day before
Day-before reminder
⏰ TOMORROW — Estate Sale in [AREA]
[BUSINESS NAME]'s [NEIGHBORHOOD] estate sale opens [DAY] at [OPENING TIME]. If you've been waiting, this is it.
Still available: [ITEM], [ITEM], [ITEM].
📅 [DATES] 🕗 [HOURS] 📍 [GENERAL AREA]
[EARLY-BIRD NOTE — e.g. numbered tickets handed out at the door beforehand.] Come early — the best pieces go first.
Re-share your best photos with this one.
Post 3 · morning of
We're open
🚪 WE'RE OPEN — [AREA] Estate Sale
Doors are open at [ADDRESS] until [CLOSING TIME] today.
Still here this morning:
• [ITEM]
• [ITEM]
• [ITEM]
Cash and cards welcome. [NOTE — e.g. plenty of parking on [STREET].] Come on by.
This is the post where you finally share the full address.
Post 4 · final day
Final-day markdown
🏁 FINAL DAY — [AREA] Estate Sale
Last chance! [MARKDOWN — e.g. prices reduced across the sale / make us an offer on what's left]. Everything needs to go before we close at [CLOSING TIME].
📍 [ADDRESS]
Still looking for a home: [REMAINING HIGHLIGHTS]. If you've been on the fence, today's the day.
Set your own markdown — fill the [MARKDOWN] blank with whatever policy you're running.
Post 5 · after the sale
Thank-you + email-list ask
🙏 Thank you, [CITY]!
That's a wrap on the [NEIGHBORHOOD] estate sale. Thank you to everyone who came out — it was great to meet so many of you.
Want first word on our next sale? Join our email list at [YOUR WEBSITE] and you'll hear about it before it's posted anywhere else.
Following [BUSINESS NAME] here means our next sale shows up in your feed, too. See you at the next one 👋
Point [YOUR WEBSITE] at your site's sign-up — every subscriber is someone you can bring to the next sale for free.